A new look for Vita Coco that’s all about real ingredients*

In an industry that’s full of synthetic flavors, Vita Coco has always been real. Their old pack, with a contrasting jumble of stock photos and inconsistent styles, didn’t reflect that. Their updated packaging modernizes and simplifies their logo, is driven by a design system that spans multiple categories and formats, and looks back to a time when you could trust that ingredients were real. For the first time, Vita Coco looks as natural as it really is.