Tom’s of Maine, The Original Natural

Getting lost in an increasingly crowded naturals market, Tom’s of Maine approached Nessen.co for a packaging update that would tell the story of their activist past. In addition to an updated logo that takes inspiration from one of Tom’s earliest brand marks, the identity incorporates vintage buttons and badges that both celebrate the brand’s history of doing good and reminds all of us that changing the world is hard work but worth it. The updated design system has been adapted by Tom’s across their entire lineup of oral and personal care products and constitutes the largest visual overhaul in the brand’s history.