Vita Coco is good for feeling good.

Leading coconut water brand Vita Coco wants you to feel good. And there’s a lot to feel good about: their products are deliciously refreshing, packed with natural health benefits, and responsibly sourced from small, family-owned coconut farms. Their new brand visual identity, the first in their history, captures the playful spirit of goodness. Created as part of our ongoing collaboration with Vita Coco, the branding consists of a rich kit of parts that carefully balance the hand-made with the thoroughly modern. It features refreshing but eye-catching colors, playful graphics, and lovable fruit stickers. Most of all, a custom typeface called Vita Hand brings Vita Coco’s voice to life—its subtle hand-painted lettering evokes simpler times and exudes a cheery, human warmth.