Vita Coco's Boosted is a coconut-powered pick me up.

About This
Project

Fueled by coconut-derived MCT oil, Vita Coco's Boosted provides all day energy and mental focus. Influenced by 1940s bicycle racing posters, Boosted's packaging telegraphs cheery, natural energy while remaining in line with Vita Coco's vintage-inspired identity. In addition to packaging design, a set of quirky, stop motion animations were created for the product launch.

For

Startups Ready To Scale

For

Global Leaders

For

Technology

For

Beauty And Wellness

For

A New Vision

For

Challengers Ready To Challenge

For

Established Brands

For

CPG And Beverage

For

Startups Ready To Scale

For

Global Leaders

For

Technology

For

Beauty And Wellness

For

A New Vision

For

Challengers Ready To Challenge

For

Established Brands

For

CPG And Beverage

Not Beer Packaging Design

Nessen Company Tom's of Maine Toothpaste Packaging Design

Tom’s of Maine Packaging Design

See More Work

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Pages

Work
Thinking
For Designers
For Startups

Studio

201 Clinton Ave #9A
Brooklyn, NY 11205
(646)346-9739

Contact

Email
LinkedIn
Instagram

Capabilities

Brand Strategy
Positioning
Naming
Design Sprints
Visual ID
Packaging
Tone Of Voice
Brand voice GPTs
Content Strategy
Executive Comns
User Experience
Web Design

Selected Clients

Arte
Bite Brands
Bowery Farms
Brutine
CoinMarketCap
Colgate Palmolive
Diageo
Eight Sleep
Ever & Ever
Facebook
Fevo
Fi
Google
Hello Oral Care
Help Remedies
Huey Suncare
Kiva
New York Times
Over Easy
Plus Edibles
Quest Nutrition
Runa
Samsung
Spotify
Sullivan Street Bakery
Vita Coco

Recognition

American Illustration
Art Directors Club
Cannes Lions
Communication Arts
Dieline Awards
Webby Awards

Publications

AdAge
AIGA Eye On Design
Brand New
Communication Arts
Creative Boom
The Dieline
Fast Company
First Things First!
It’s Nice That