Plus Edibles, a new look in a new industry

The fledgling marijuana industry is crowded with two types of branding, bad-boy imagery leftover from its illegal past and overly-clinical healthcare imagery. In contrast, the branding and packaging of Plus reflects what marijuana is for most people, a healthy indulgence.

After the launch of the branding Plus raised near $40 million in funding and continues to expand its product lineup. Plus currently accounts for 8% of California's marijuana edible sales and has consistently been one of the top three brands in the edibles market.

This project has been featured in The Dieline, It's Nice That, and the book First Things First! New Branding for New Businesses.