Eight Sleep Believes Performance Starts The Night Before*

Eight Sleep, a high-tech mattress, sees optimized sleep as fundamental to athleticism. Their new branding is equal parts digital, dreamy, and sporty featuring digital clouds and type that draws equal parts inspiration from LCDs and sports jerseys. Following the launch of the branding, they received an additional 40 million in funding. Eight Sleep was one of Time.com's Best Inventions 2019.